Thursday, July 27, 2006

Confessions from a Marketing Rock Star

By design, marketing always looks better on the outside than it often is on the inside. For my August CXO Forum I've recruited a marketing "rock star" from the Chasm Group to give us a and candid look at the truth behind some of Silicon Valley’s best marketing success stories. My presenter, Rene White, had decades of operational marketing experience at Oracle, Tibco, and Interwoven before he went the consulting route. He's going to offer anecdotal ‘confessions’ about what marketing strategies have worked for him, what didn’t (but you never knew it), and what he would do differently today.

If you want to join us on August 9th in Mountain View, CA from 11:30-1:30, you can sign up at and click over to the 'CXO Leadership Forum' section on the calendar of events.


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