Friday, June 19, 2009

Selling your product too cheap?

We all know that expensive wine 'tastes' better than the cheap stuff even before you pour it, right? So how do you apply that same intuition to optimizing pricing/profits from your consumer technology product? A Stanford Grad School of Business professor is hosting a webinar next week that explains literally how the brain processes pricing and other information throughout the consumer decision-making process.

Title: Mind Tricks: How the Brain Reacts to Price-Based Offerings
Host: Professor Baba Shiv
Date: Tuesday, June 23, 2009
Time: 8:00 AM - 9:00 AM (Pacific Daylight Time)

I'll be taking notes ;-) -Mark

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